Thoughts

This is certainly not my country and I am absolutely okay with it, if my India is still not boasting so many skyscrapers juxtaposed to New York. As I believe that these Brick and mortar slender sky touching buildings is the need of my country with booming population but the burning primary urgency is change of psyche of the citizens in positive way. Such is the impact of such shame on me ,which I have been witnessing day in day out in my neighbourhood, at my college,  at my workplace, within the society that I can tag each fancy structure in the picture uniquely with one social evil. Domestic violence, gender bias, illiteracy for females, female infanticide, child prostitution, dowry, caste system, child marriage etc. are there since time immemorial. We must preserve history, valuables antiques and traditions but not these practices. The time has come to extinct them; it is now when we must show zero tolerance towards such curses plaguing the country till dat...

TV commercials of 90’s which rocked us  till date. Ninety’s was era ,when Doordarshan ruled the Indian tv, as it had showcased fantastic emblematic daily soaps(then called serials). But not to miss the Television commercials were worth waiting and watching as they touched human society deeply in terms of culture, values, social message etc. Manikchand Oonche log, Oonchi pasand….., I bet most of your already  completed the ringing slogan of iconic pan masala brand “ Manikchand”.The group reached pinnacle of success with their innovative and creative Tv commercial. Washing powder Nirma Remember that cute little girl in blazing white frock moving round with the catchy jingle of “washing powder Nirma,doodhe si safedi nirma se aayi rangeen kapda bhi khil khil jaye”. The ad catapulted the Nirma brand to the level where it had neck to neck competition with multinational HUL product Surf and Wheel. The Signature campaign was prepared by Purnima Advertising age...